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Separate frontend and backend to meet market challenges
The frontend
visible to web customers, is customized according to the sales channel to facilitate maintenance and find product information in the right channel
The Backend
The backend is shared among all sales channels, collects the data required by the frontend and distributes it to the different systems (cart management, customer orders, etc.). Data security and transaction reliability are also managed at this level.
The solution comes from Headless Commerce, which separates commerce functionalities (backend) and their presentation layer (frontend)
With Headless Commerce and its logic based on APIs and microservices, a division of roles is created to the advantage of the retailer and the customer.
The advantages of this solution are significantly expressed in the statement by Gartner
Those who adopt a Headless and Composable Commerce approach by 2023 will outperform the competition by 80% in the speed of implementation of features
The term Composable Commerce encompasses this philosophy that adopts multiple channels to approach the customer in a more ubiquitous way, such as:
e-commerce and m-commerce, Micro-sites, Marketplaces, Social networks (Facebook, Instagram, YouTube and others), Purchase in stores or by phone, Purchases via chat (WhatsApp, Telegram and others), use of devices such as Alexa, Google home and others. Here we immediately find the basic problem: customers interact with each sales channel differently even though they are the same brand /brand. To achieve the result and meet expectations, it is necessary to use headless systems, which are flexible and easily adaptable to changes Monolithic architectures are not able to respond to the demand for seamless communication between all the multi-channel solutions used for e-commerce.
Reduced time to market, faster launch of the headless platform saves time and optimizes costs
To win in an increasingly structured market, it is necessary to offer the shopping experience through multiple channels, maintaining functions such as click & collect, buy online & return in store and vice versa in each channel, supported by the variety of means of communication In today's reality, it is mandatory to offer the customer a digital journey that can seamlessly integrate multiple channels. Headless Commerce and Composable Commerce have established themselves as the leading solution for creating innovative e-commerce experiences, adding modularity, scalability, flexibility, and performance.
Composable commerce is based on Headless Commerce
The headless approach will play a key role in the future of e-commerce because it is the foundation of Composable commerce for a personalized customer experience, regardless of the channel chosen to make the purchase.No one should miss out on this revolution at the price of being left behind and overwhelmed by competitors.
As customers evolve to new, engaging, and diverse digital experiences, brands need to keep pace with the evolution by ensuring presence on as many sales channels as possible. Whether you are a retailer who is starting to sell online or a brand, whether you operate in B2B, B2C, you will need the integrations that we develop in the landing of your sales activity to multi-channel based on headless commerce
